Business starts from the idea and is implemented by the tool. In the digital business, a mobile app is the leading tool. Once you have the idea and the tools, the next step is to bring it closer to the customer. Uploading apps to Google Play is an important step in popularizing them to users. So, how can mobile apps appear on the Google app store after being developing?
Sales application development is the new trend
What is a mobile app?
App stands for application. They are written in programming languages. When referring to mobile apps, they are software built for use on mobile devices. Mobile apps allow users to access the desired content on their devices.
To use, users must download mobile apps from online stores such as Google Play or App Store, depending on the mobile operating system. The apps can be either free or paid.
Business advantages with mobile apps
Initially, mobile apps were only developed and provided for basic and common information purposes. That is when we have email apps, calendar, weather information apps,… Increasingly, the demand for use as well as the development ability of the programmer is higher. Mobile apps have been expanded into more diverse functions, applying to almost every industry.
In addition, using mobile apps for sales is one of the most attractive technology applications today. It can be said that the business advantages that mobile apps bring are huge.
Mobile apps help increase the number of customers
Android and iOS are platforms with large numbers of users. Google Android and Apple iOS jointly possess over 99 percent of the global market share. Owning a mobile app also means that your business has the opportunity to reach this large number of users.
Enhance the customer’s experience
With the sales apps, businesses also bring customers a more attractive and convenient shopping experience.
Customers can:
– Buy anytime, anywhere
– Buy goods quickly and conveniently
– Get advice quickly and effectively
– Receive notifications about promotions
– And more
Marketing is more effective and flexible
Mobile apps support sending promotional information and advertisements to customers quickly. Promotions on the apps will be more attractive. Mobile apps also help sellers collect customer information and come up with appropriate marketing strategies.
Cost saving
Mobile app will be a long-term tool for sales promotion, marketing, customer care. Owning a mobile app also helps businesses save on advertising costs. No need to pay for agencies, you can launch many programs on your mobile app. It can be said that this is a versatile tool to help save operating costs for businesses.
Start a business strategy by uploading the app to Google Play
Compare Google Play to App Store
Once you have a successful idea and the mobile app, the next step is to upload it to Google Play. Let’s mention why should we choose Google Play, not another store?
When it comes to mobile apps, the two most popular platforms are Android and iOS. Most developers choose to have their apps available in both stores. But if you want to get started first with an operating system, where to start? Let’s compare Google Play to App Store in a few aspects:
Market size
The figures for 2020 show that Android still holds the position of the largest operating system in the world with 74.4%. Thus, the market size of Google Play is significantly higher than the App Store.
Compatibility with devices
iOS is the operating system created and developed by Apple Inc. exclusively for its hardware. In contrast, the number of devices running on Android is vast. Not only that, but many iOS apps are not compatible with the large screen of the iPad. This problem usually doesn’t happen with Android.
Entry fee
The cost to get an app on Google Play is much lower than App Store. Specifically, developers will have to pay $99 per year if they want to put the app on the App Store. In contrast, to register a Google Publisher Account, you need to pay a $25 fee. And you only pay this fee once.
Developer friendliness
Apple is always very strict in the selection of the applications available on the Store. As a rule, there are up to 200 reasons why an app might be rejected. But the risk of getting rejected when releasing an app on Google Play is lower. Developers only need to meet Google’s privacy and content regulations.
Step-by-step guide on how to publish your app on the Google Play Store
Step 1: Create a Google Developer account
Publishers can sign up with their existing Google accounts. The registration process is quite simple with a one-time cost of 25 USD. After reviewing and agreeing to the terms, proceed with your credit or debit card payment.
Next, fill in the necessary information about the account to complete the registration. It can take up to 48 hours for Google to process this subscription.
Step 2: Create a new app and fill in the description
Once you’ve set up the Play Console, you can now add your app. Click on the button “CREATE APPLICATION”:
– Select the default language for the app
– Enter application title
– Click “Create”
Next, you will fill in descriptive information about the application, including a short description and a full description. After completing, press the button “SAVE DRAFT”.
Step 3: Upload logo and Screenshot
The size of the logo is 512 × 512 px.
– Click “Add high-res icon” to download the logo.
– Select “Add feature graphic”
– Click “SAVE DRAFT” to continue
Step 4: Upload APK file to Store
APKs are the file format used to distribute and install apps. Before downloading this file, you need a release version.
Go to ‘Release management’ -> ‘App releases.’
Here you can test your app for some users before releasing it.
You choose between “internal test”, “closed test”, “open test”, or “production release”.
Then click ‘Create release.’
Next, follow the instructions to add an APK file. Then you name and describe the release.
Step 5: Content Rating
If you don’t do this step, your app will be listed as ‘unrated’. Unrated apps can be removed from Google Play.
To rate, you need to fill out the content rating questionnaire. Answer questions truthfully and make sure to enter correct information. Incorrectly entering content also leads to the risk of app deletion.
Step 6: Choose a pricing and distribution model
You need to consider whether your app will be free or paid. You can always change from paid to free, but not the other way around.
Step 7: Publish your app
After completing all steps, review the updated information again. The last step is to go back to “App releases”, press “START ROLLOUT TO PRODUCTION”
With the above instructions, you can easily upload your app to Google Play. More than that, it’s important that your app is appealing enough to users. This depends on the idea and the app development. You can also get help from app development companies such as Icon Technic. Icon Technic not only develops mobile apps but also supports you to upload apps to Google Play for free.
