Google APAC approached Icon Odc to build AMP/PWA experiences for their Ad partners to increase the conversions. Icon Odc partnered with Google as one of their premium contributors for AMP /PWA community as well as over the span of 2 years, in partnership with google we have transformed more than 200 websites and web applications to PWA and AMP compatible .


PWA and AMP Development


Mobile App , Website


PWA Development/AMP Development / User Experience Design / UX audit

Challenges & Discovery

Google APAC has more than 5000 ad partners in the South-East Asian market. These partners spend over $2B+ per year on Google ads to generate leads. To increase the ROI on ad spends and to increase customer retention, Google wanted optimise the customer websites to make it mobile friendly, with fast load time considering the poor connection in the SEA market .As part of this Google wanted to make the customer websites AMP and PWA compatible. Due to the limited relevant resources to handle such work in-house, Google reached out to Icon odc to build an offshore development centre(ODC) to handle AMP/PWA development work.
Icon odc was able to set up a 5 people team in 2 months timeline which had expertise in UX audit, UX designs for mobile devices, AMP/PWA development. So far with Google’s partnership we have converted over 200+ websites to AMP/PWA compatible.




Icon odc was responsible for building AMP/PWA pages for more than 200+ Google customers. We also contributed immensely to the AMP/PWA community by enhancing numerous libraries through this initiative. We have worked with clients ranging from airlines, travel & tourism, financial services, banks ,e-commerce, consumers products, etc As a result, google extended the partnership and we now support UX audit, mobile conversion strategy as well for google’s elite ad partners.
Check out more projects!