Google APAC has more than 5000 ad partners in the South-East Asian market. These partners spend over $2B+ per year on Google ads to generate leads. To increase the ROI on ad spends and to increase customer retention, Google wanted optimise the customer websites to make it mobile friendly, with fast load time considering the poor connection in the SEA market .As part of this Google wanted to make the customer websites AMP and PWA compatible. Due to the limited relevant resources to handle such work in-house, Google reached out to Icon odc to build an offshore development centre(ODC) to handle AMP/PWA development work.
Icon odc was able to set up a 5 people team in 2 months timeline which had expertise in UX audit, UX designs for mobile devices, AMP/PWA development. So far with Google’s partnership we have converted over 200+ websites to AMP/PWA compatible.